TikTok Strategy
Calvin Klein
Video & Content Strategist for Calvin Klein’s Global TikTok page. With new strategy implementation and content curation of both high-impact talent and TikTok creators, I led the growth of the page from 53K followers to 2.6M followers.
Social Campaign Examples:
Actor Jeremy Allen White on TikTok, BTS’s JungKook in CK Jeans, BlackPink’s Jennie Event Capture, New Jeans Behind-the-Scenes, Paris Store Opening ASMR Video
User Generated Content Examples:
Jennie for Calvin Klein Influencer Video, Olivia McDowell for Calvin Klein, Harry and Saige Tooney for CK Eternity, Getting Ready ASMR
Notable Results
Calvin Klein TikTok page averaged an increase of 834K followers per year from 2022-2024.
Jeremy Allen White on the @calvinklein TikTok page totaled 109M campaign views and ignited a tidal wave of community reaction videos using the video audio “You Don’t Own Me” by Lesley Gore.
The “#onlyinmycalvins” TikTok Hashtag Challenge partnered with 80 creators from around the world and garnered over 25B views.