Digital Marketing Strategy
Second Street Bakery
Digital Marketing Consultant and Content Coach for the debut apparel line for a 100-year old establishment in Jersey City, NJ. Crafted a consumer buying strategy, planned promotional content calendar to best ignite excitement before, during, and after sale launch, and provided content coaching services during video development.
Campaign Content Samples: Merch Preview Post, Collection Drop Post, T-shirt Reveal Reels
Notable Results
The “Employee Tee” actual t-shirt sales doubled from initial projection due to overwhelming national support from past and current Jersey City, NJ residents.
The apparel social marketing campaign re-ignited Second Street’s social media engagement and in-store foot traffic after provoking feelings of nostalgia and exclusivity.
Client Testimonial: Gino Siniscalchi of Second Street Bakery:
“Everything about Nina Russo is skilled, professional and caring. Our 100+ year old business had little to no social media or digital marketing presence. But she provided us with the tools to develop a social media strategy at our own pace and when it works best for us."